$500 million in sales the first day beating CoD Modern Warfare 3's previous record of $400 million. Damn, Activsion is on it's game so to speak. Think about that; 1/2 a billion dollars in sales in one day; that number alone is enough in yearly revenue to put a company in the S&P 500, if not the S&P 100. I realize it's a top line number, but it's still really impressive.