
Originally Posted by
ChairmanHez
If memory serves (someone correct me if wrong), the Annual Pass was announced/started in October (at Blizzcon 2011). Blizzard did push 4.3 live about 3 weeks before SWTOR came out. However, what Lore was saying is that the typical "counter" to another subscription game is to have something happen about 1 month after the other game launches, to pull people who may have tried it to return to WoW. They didn't do anything like that to SWTOR.
4.3 released almost 2 weeks before SWTOR release, and it wasn't announced until after EA announced SWTOR's release. We all "knew" that it would be after Blizzcon... but the surprise was how close.
As for Lore's idea that a "typical counter" is within one month after.... that's pretty short-sighted. It's always easier to KEEP your customer than it is to lose them, and try to gain them back. There have been marketing studies that have shown that it usually costs about around 4 to 7 times more to get new customers than it does to keep your existing ones. Once you lose a customer's loyalty, it's usually damn hard to win them back. Why would you risk losing a customer to a new game, and then hope that you might be able to win them back?
Far easier, and cheaper, to anchor them and get them committed before losing them. Do a little research on Disney and how they approach this.

Originally Posted by
Tengenstein
Beer? Through a straw? God damn savages.
Oh hell no......
No one tanks in a void.........
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