Yet another Fury warrior that is struggling with numbers. I am consistantly hitting the same plateau of between 16k and 17k. All the theory crafting and spreadsheets (landsoul's) say I should be well over 20k, but I just cant make it happen. Any help would be awesome.
You are currently not expertise capped. Did you mean to reforge the haste from the ring of rivalry instead of the expertise? You should consider using essence of flame (reforging it to crit) over FoA. You could use some new weapons. That's all of my gear advise. I looked at your logs and honestly I can't say I'm an expert at analyzing them but I did notice that you had 26 bloodsurge procs on one attempt and you hit slam twice. The priority is CS>BT>RB>slam on proc, HS as a rage dump. That doesn't mean you never hit slam. Perhaps you are getting rage starved by overuse of HS? I can't really tell but you should be able to fit in more slams from bloodsurge procs. 57/287 is your total slams versus your bloodsurge procs. If you did these attempts at 24 expertise instead of 26 which is the cap it would seriously reduce your dps and explain alot.
Aside from what was already suggested, you may want to try http://www.wowhead.com/item=70113 instead of meteorite ring if you can get one easily. Ya won't have to reforge it.
Also, if you have a HoR handy, it might better than FoA so you wouldn't have to reforge to exp to make cap and be able to add hit or crit.
I looked at some of your other logs as well as the one you linked, and you don't have near the spike i get during hero. Are you stacking golem blood potion with your CD's during lust?
I also hit a lot more HS than you do. Are you using HS when Battle Trance or Incite procs? I still try to be high rage when HS for Incite. If Battle Shout is available I'd pop it to be able to HS especially for it.