I have several DPS in my 10Man group that make initial threat... challenging. That being said, I've developed my own sure-fire way that makes it virtually impossible for them to pull aggro off of me.
I pop Commanding Shout prior to my charge. (Like a second before) Then it's Charge -> Heroic Throw (on charge) -> Shield Block as I'm charging, SS, Rev, Devx2,Then I pop Blood Fury (I'm an orc) and hit my second shield slam. I make a point -never- to HS within my first 'rotation' (or at least being very careful) because I've ended up in spots where I've had zero rage. However, once that first 'rotation' (I'm using that term lightly) is over, I HS as normal.
(Many prot warrior rank CB/SW higher than Dev, and I would have to agree prior to 4.0.1, but I've had really good experiences using Dev since then)
Priority list for me is SS, Rev, Dev, Shock, Conc.
I don't spec into incite, I don't spec into war academy. I spec into Blood Craze for added survivability. With that being said, using the 'rotation' as I listed, if I do it properly, dps will not pull off of me (that applies to ever Heroic Mode currently in the game)
EDIT: My biggest peice of advice if you're having threat issues (I had them for a few hours too after the 4.0.1 patch), make sure you're not HSing too much. I used to spam HS like no tomorrow, but now it's a whole different ball game, and it'll eat through your rage and leave you missing valuable SS's and Rev's.