*Cough* Alliance... hehe well you're still a fellow warrior, so I'll help you despite the fact you're on a faction side I hate. From what I can see, it looks like you have lots of gemming for expertise, hit, and just some low quality gems in general. Try going more strength, expertise is nice but you can find trinkets that make up for that and go for strength.
Your rotation seems fine but I'd suggest capping your points in Intensify Rage. Also, take some points out of Commanding Presence (I'd say about 2) and put them into Improved Berserker Rage. This eliminates being raged starved, and allows you to do BT, WW, Spam cleave or HS until Slam Procs, repeat.
Also, try replacing glyph of cleave with Heroic Strike, helps a lot. I'd also suggest putting some points in Enrage(about 2), one of my Fury warrior friends tell me it procs on certain fights and has increased his dps a good amount.