Motivating people is key, and the loot system as well as guild environment are the biggest things that affect motivation IMO. Unless the person doesn't want to raid., as long as the loot system is perceived to be fair and the rest of the guild liked, the person will show up. But keep in mind that the summer flu is going on, when vacation time comes, and highest rate of guild disbands occur.
Most "proper" raiding guilds are very strict about attendance and do enforce their rules. Top guilds like Fusion usually require 90% attendence or a /gkick. Cider probably has a similar requirement for his guild. In mine, we have to sign out of raids rather than sign in like most casual guilds do- so for example if you take a day off unannounced, you will get -dkp.
There's also the leadership difference. I've been to casual guilds too, and in them, constant wipes usually resulted in very demoralised people, and everyone, especially the leadership went pissy. In my current guild, even though wipes happen more due to hard modes and people get pissy sometimes, wipe recovery is incredibly quick, people talk about what would be done better, the leaders never yell on vent, although -dkp is given to people who screw up a lot. The people are generally quite happy, which I attribute to genuinely liking raiding. In a casual guild, especially a badly managed one, it always felt stressful to me, and I could feel the frustration of the MANY in the raid who simply wanted to down the boss and get the loot and go home, but couldn't.
In my experience, the guilds ranked 200-1000 have the hardest time recruiting. They usually don't attract the best players because those prefer the higher ranked guilds, and most of the apps they do get are usually bad quality, which in turn affects the quality of the raids, and makes existing good members want to leave for better guilds. So it's a vicious cycle.
The only advice I can give you is to post everywhere you can to attract people, boards here, realm forums, mmo-champion, etc. so you can reach a wider range of people.
And also, one thing that makes me move on to the next site when I'm looking for a guild is their application section. I have yet to see a top ranked guild not offer some info about themselves in their recruitment pages, despite how famous they already are, but funnily enough, most lesser-known guilds just have a page listing what they want from people and then application questions. Heh okay... great, now I know you want all the usual things like high attendance, blabla, but who the heck are you? Why should I join you? Most good players know they are good, and are very picky. Simply a list of rules shows the guild is quite stuck up and didn't really pay much thought to their application section, which indicates laziness. Good players do not want to be part of a guild with lazy management who think they are above everyone else.
Just focusing on your own expectations, although very important, is wrong. People who are thinking of applying to your guild have high expectations too, and during the summer, there are definitely more guilds spots than recruits.
Here's some inspiration if you want to make some recruitment posts on forums:
World of Warcraft (en) Forums -> [H] BRETHREN - 5/9 Hardmodes!
^ I wouldn't be surprised if this guild gets most of the apps from people who read the forums. They have the best written recruitment post I've seen there.
Guild Information - Eventide
^Again, really good and detailed, offers pretty much all you want to know about the guild and lists their requirements too.
http://www.wowwiki.com/Guild:Towel_(Magtheridon_EU)
^This one even has put effort into their wiki page, loads of info for people interested in their guild.
Don't do this:
World of Warcraft (en) Forums -> [H] <Elitism> Stormrage EU - 25m 5/9 hard
No info at all, it barely even tells you what they want. Most apps would probably close the thread right after it loads.
And keep the recruitment pages updated. I've seen some guilds still using their recruitment page from TBC! Basically listing requirements like full T6 -_-


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Overall your front page looks good, nice pictures, clear information on your current progress, standard template that is easy to navigate. A good front page is very important to non-members interest.


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