There has been alot of hype going around this week with LA/BioWare having a huge presence ath this week's E3 conferrence.

The game, so far, looks hot. The cinematic trailer was delicious and reviews of the playable demo by IGN, Gamespot, 10tonhammer, etc have been very positive.

Many, many people try to frame every upcoming MMO release in terms of Wow. Will it be a Wowkiller? Is it a Wowclone? And invariably there is a superfiscial backlash against Wow on the new...