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View Full Version : Recruitment: Advertising is Key



Trouble
12-27-2008, 11:50 AM
What I always like to say is "recruitment is the lifeblood of a guild". The single most important factor to the health of a raiding guild is the robustness of its recruiting. People will always quit your guild or the game. People will always need replacing. Your first job as the leadership of your guild is to maintain a healthy raiding roster.

There's a lot of factors to this, but the one I'm going to discuss today is the age old guild recruitment advertisement. This is the easiest and most effective way to get applicants for the vast majority of guilds and it is often underutilized because many just don't know how to do it right.

In Their Shoes
The first thing you need to do is stop writing your recruitment posts from your perspective and write them with the perspective of your potential applicants in mind. This is an amazingly common mistake; most recruitment posts I see are written from this wrong perspective and it is costing guilds applications.

The most important part of a post is the title. People looking for a guild have a lot of guilds to search through. You should literally spend as much time coming up with that 30-50 character blurb of text as the rest of the app combined. It's so hard because it's so short. It needs to grab their attention and make them want to learn more.
Your guild's name is unimportant. Unless your guild has a claim to fame and has a well known name then your guild's name is entirely irrelevent. Don't put it in the title of your post, taking up valuable real estate. You can of course include it in the body of the post where it won't be wasting space though.
Target by class name and spec. If you're looking for a couple specific classes/specs then mention this in the title! People who fit those parameters are much more likely to click on your post because you are specifically looking for them. If you don't include this information then 90% of the people who view your post will be classes you don't want. You also won't get as many clicks from the classes you do want.</li>
Include information applicants want to know. If you were applying to a guild what would you want to know? The basics like schedule, timezone, progression, loot system, classes needed etc. should be a given. Most people also want to know about requirements such as attendance, experience, gear, and attitude. These will filter out some people from applying, but the applications you do get will be of higher quality. After all, it's not about quantity; it's about quality.

Where to Advertise
As time has gone on, more and more sites have sprung up with guild recruitment sections and tools. Most recruiters overlook these or don't even realize they exist and miss out on many potential eyeballs. If you're recruiting you should get your advertisement up everywhere you can! Why artifically limit yourself? It only takes a little extra effort. For the most part you can just copy and paste the same ad to every site.

Official World of Warcraft Recruitment Forums (Horde (http://forums.worldofwarcraft.com/board.html?forumId=7244844&amp;sid=1)/Alliance (http://forums.worldofwarcraft.com/board.html?forumId=7244843&amp;sid=1)). These are usually the first place guilds advertise. They get a huge amount of traffic, both from guilds and from potential applicants. This has up-sides and down-sides. If you're diligent to bump your recruitment post literally every 15 minutes and you have an eye-catching title then you'll get paid off with a lot of traffic. If you don't put the effort in then you will get absolutely no return as your post slips off the first page in a maximum of 30 minutes, never to be heard from again.
WoWProgress.com (http://www.wowprogress.com). This site gets a lot of traffic, primarily for its progression rankings. It also has the best recruitment tool out there. Instead of a forum like most sites, it has a detailed search tool. Guilds can specify exactly what classes and specs they need. It allows applicants to do searches based on class and spec as well as progression and many other factors as well. Almost all top guilds have recruitment listings on here and you'd be well rewarded by including your own.
Elitist Jerks (http://elitistjerks.com/f59/). EJ recently added a guild recruitment forum to their site. It requires either a $25 payment or a Patron's subscription ($40 a year) but it is well worth the price due to the traffic their site sees and the average high quality of player that is there. Posts cannot be bumped so you won't have to do any maintanence to keep your post in the public eye.
Worldofraids (http://www.worldofraids.com/forums/forumdisplay.php?f=29). Relatively low traffic but it can't hurt to put something up.
Lookingforguild.net (http://www.lookingforguild.net/). Low-medium traffic but the site does have a search tool. It's nowhere near as complete as the WoWprogress one but it's better than nothing.


Recruitment: Advertising is Key (http://www.tardfactor.com/)